I got a ton of emails from people asking about how to choose a
Domain Name…so I had to expand a little on that last email with
the qualities that make up a great domain name.
Choosing a good domain name is vital to the success or failure of
your business. Just think about how important location is to an
offline business? If you do not have a good location, you are
likely not going to get many visitors. However if you set up a Ski
Shop in the middle of a desert, you’re probably not going to get
much walk in traffic. The same holds true for a great domain name!
Here’s how to choose a great domain name:
Easy to Remember
—————–
A good domain name must be easy to remember. A easy to remember
domain name helps to ensure that your customer will remember how to
find you when they get ready to buy. A great domain name is easy to
remember and straight forward to type. Avoid complexity and avoid
initials when possible.
The Shorter The Better
—————–
Twenty characters is the maximum that you should use for a good
domain name, ten is even better. A long and complicated domain name
is not going to help you. Your best bet is to keep it short and
sweet. A great domain name is less than ten characters; a good
domain name is less than twenty characters. A bad domain name goes
over twenty characters. If you love your long domain name, then
consider purchasing a short domain name that’s easy to remember and
a long one for search engine optimization.
Choose The Right Extension
—————–
There are several domain extensions available to you such as .com,
.net, .org, .tv, .info, .gov and so on. The .com domain name
extension is the best by far, because it is the most widely used
and easiest for someone to remember. In fact if you have a .net
name someone will usually type in .com by accident once in a while.
A domain name .org is typically used by not-for-profit
organization and educational websites. The .info extensions are
generally used for informational websites.
Easy to Spell
—————–
A great domain name is easy to spell. USe only words that are
easy to pronounce, have a good combination of words or letters that
are used in every day language, and does not contain foreign words
that may be difficult to non-native speakers.
Describe the Benefit
—————–
A good domain name should be descriptive and tell the benefit of
your site or product. In other words, when your visitors,
customers, or potential customers see your domain name they should
instantly be able to tell what they are going to get or find on
your site.
Don’t Use Fancy Symbols
—————–
Try not to use hyphens or other special characters within your
domain name. Even if your domain name is memorable, many people
will not pay attention to or remember the symbols, which could lead
them to someone else’s website AHHHHH!
Keeping these principles in mind, you are now ready to purchase
that GREAT DOMAIN NAME!!!
Sincerely,
R.G.
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